VIENNA AWARDS FOR FASHION & LIFESTYLE
THE VIENNA AWARDS ARE
The most important fashion award in Austria and one of the most coveted events in the fashion and lifestyle industry. Brilliant fashion shows by national and international star designers are presented at the gala.
The Vienna Awards for Fashion & Lifestyle are presented annually since 2009 for outstanding achievements in the fashion and lifestyle industry in several categories. The VA are an indispensable part of the austrian fashion calendar and have been an important career springboard for many fashion designers. In 2019 took place at the Weltmuseum in Vienna the VA 10th Anniversary.
The gala takes place every year in exceptional locations that combine Viennese flair with top international level.
Die Nominierten werden von einem fachkundigen Komitee ausgewählt. Die Gewinner aus den vergangenen Jahren geben ebenfalls ihre Stimmen ab. Außerdem gibt es bei Spezial-Kategorien ein Publikums-Voting.
VIP & CELEBRITIES
The Vienna Awards gala is visited every year by national and international high-profile celebrities in the lifestyle and fashion industry.
Participation in the gala is only possible upon invitation of the Vienna Awards and via a direct invitation from a Vienna Awards partner.
Over 500 journalists and camera teams from across Europe have attended the gala in the past years.
The Vienna Awards have numerous clippings and TV reports as media pre- and post-reports. The VIP guests emphasize the exclusivity of the gala with their glamorous appearance.
Vienna Awards take responsibility for social issues with focus on sustainability and respect for the earth and people. Accordingly, the topics of the annual Awards are selected and communicated with great clarity.
The Hall E of the Vienna Museumsquartier or the Museum of Applied Arts (MAK) have been in the past years, the locations of Austria's most elegant fashion gala. VA 2016 was held in the most beautiful library in the world; the Austrian National Library. In 2018 it took place in the imposing Schönburg Palace and in 2019 in the gorgeous Vienna World Museum.
The awards are presented to national and international audiences from the areas of fashion, society, culture, business with numerous media representatives and offer a unique stage to the best creative people in the country and Europe-wide in the areas of fashion, beauty and lifestyle.
The nominees are selected by an expert committee. The winners from previous years also cast their votes. There is also an audience voting for special categories.
THE CELEBRITIES GALA
The Vienna Awards gala is visited every year by high-profile celebrities in the fashion industry.
Star Models like Karolina Kurkova and Bar Refaeli, Bond- Girl Tonia Sotiropoulou, Style Icon Iris Apfel, Star Moderators Michelle Hunziker and Barbara Schöneberger, Top Model Coco Rocha, Franziska Knuppe and Kiera Sunshine Chaplin, Moderator and Model Rebecca Mir, Icon Jerry Hall, Model Emma Heming Willis, Star Designer Michael Michalsky, Georges Hobeika and Wolfgang Joop etc. have honored the glamorous event in the past years.
The Vienna Awards are announced every year with a campaign in which its focus is a typical Viennese theme. Our previously campaigns have been: the Vienna Ferris (2011), St. Stephen's Cathedral (2012), Sissi (2013) or Mozart's Queen of the night (2014) Our testimonials are top international celebrities like the British model Emma Heming-Willis and the US - American actress and model Jerry Hall.
2016's theme was: "Viennese blood" created by Star photographer Inge Prader and Fashion expert Gerda Buxbaum. The models where from eight different countries and wearing pieces from: Marina Hörmanseder, Schella Kann, Lena Kvadrat, Sophie Skach, Ursi Fürtler, Andrea Maxa Halmschlager and Carolin Holzhuber.